Competitor tracking, competitive analysis, and opportunities

Who this is for

Marketing and product operators tracking competitors at the URL level, plus anyone working the scored opportunity register that the intelligence agents produce.

When to use these pages

Use Competitor tracking to maintain the list of rival URLs the audit pipeline scores against. Use Competitive analysis for the cross-vector dashboards that compare your site to those rivals. Use the Opportunity register to prioritise scored opportunities across every intelligence module.

Competitor tracking (/intelligence/competitors)

Competitor intelligence: "Track and analyse competitor websites."

• Add competitor: a URL (required) plus an optional Name, then click Add.
• The list shows each row's name and URL, optional Gap score and Overlap badges, the last updated timestamp, and a Remove action.

Empty copy. "No competitors tracked yet. Add a competitor URL above."

Competitive analysis (/intelligence/competitive)

Competitive analysis: "Compare your site against tracked competitors across citations, social, and signals."

• A Site dropdown and a Refresh button to reload the comparison workspace.
• When no site is selected: "Select a site to view competitive analysis."
• When a site is selected but no competitors exist: 'No competitors tracked yet. Click "Add Competitor" above to start tracking.'

Use this screen for the holistic cross-vector dashboards. Use Competitor tracking to manage the underlying URL list.

Opportunity register (/intelligence/opportunities)

Opportunity register: "Scored opportunities ranked by priority across all intelligence dimensions."

• The summary counts total opportunities plus By status tiles.
• Status filter chips narrow the table; each opportunity can move through workflow states (implementation-specific).

Empty copy. "No opportunities found. Run an intelligence audit to generate opportunities."

Ethics

Only monitor competitors you are entitled to analyse. Respect robots directives, terms of use, and regional marketing law.

Related

• Intelligence overview.
• Intelligence signals and campaigns.