Competitor benchmark

Who this is for

Marketers and agencies who already track a property under Sites and want a snapshot against named competitor domains.

When to use this screen

For cross-domain comparisons. For same-domain before-and-after, Compare two audits is usually clearer.

Before you start

• Add Your site under Sites so it appears in the Your site dropdown.
• Competitor URLs must be publicly crawlable, the same as normal audits.

In the app

1. Under Audit & Analysis, choose Benchmark.
2. The title is Competitor benchmark with subtitle "Compare your site scores against competitors".

Setup

1. Under Setup benchmark, choose Your site. Options come from Sites (name, domain, URL).
2. Enter competitor URLs. Use Add and the row remove controls for multiple entries.
3. Run the benchmark action. The view shows comparative scores and may list domains that failed to audit.

Common pitfalls

• Missing competitor scores. Open Audits for errors on those URLs.
• Empty Your site list. Track the property on Sites first.

Related

• Sites and reports.
• Run your first audit.